Jordan 4 White Cement 2025: Price, History & Resale

Few sneakers inspire loyalty like the Air Jordan 4 White Cement, first spotted on Michael Jordan during the 1989 playoffs. The 2025 edition reignites conversations around pricing and rarity, laying out the facts and trade-offs below.

Retail Price (2025): $225 ·
Release Date (2025): May 24, 2025 ·
Original Release Year: 1989 ·
Estimated Original Production: ~300,000 pairs ·
Current Resale Range (2025): $300–$500 ·
Colorway: Summit White / Fire Red / Tech Grey / Black

A quick look at the core specs across the three major releases shows just how much the White Cement 4 has changed — and what has stayed the same.

How Much Will the Jordan 4 White Cement Cost?

Retail price vs. resale market

The 2025 Air Jordan 4 White Cement carries a US retail price of $225 for adult sizes. That’s a $35 jump over the 2016 retro, which launched around $190. Grade school pairs ring in at $160, preschool at $100, and toddler at $85. On the secondary market, prices for the 2025 pair range from roughly $300 to $500 depending on size — a premium that reflects both demand and the three-year gap since the last retro.

Price by size and condition

Resale platforms like StockX show that size 10.5 and 11 typically carry the highest premiums, while less common sizes (7.5 and below, 14 and above) see wider price swings. A deadstock 2025 pair in a popular size hovers near $400, while a 2016 retro in comparable condition can fetch $450–$600. Original 1989 pairs, especially those with intact Nike Air branding, routinely exceed $1,000.

Historical price trends

• 1989 original retail: $110
• 2012 retro: ~$160
• 2016 retro: ~$190
• 2025 retro: $225

The pattern: each retro has added roughly $30–$35 to the sticker price, outpacing general inflation in the footwear category. The 2025 version’s increase is partly attributed to material updates and the return of Nike Air branding on the heel and outsole.

Why Are Jordan 4 So Expensive?

Factors driving the price: limited supply, iconic design, celebrity endorsements

The original 1989 production run of the White Cement 4 is estimated at roughly 300,000 pairs — a significant number for its era, but tiny compared to modern mass releases. That scarcity, combined with the silhouette’s Tinker Hatfield design pedigree, creates a baseline value that few other retro Jordans match. Celebrity sightings (from Eminem to Travis Scott) have only amplified demand, particularly for colorways with limited production.

Comparison to other Jordan models

The Air Jordan 4 generally carries higher resale values than the Jordan 1 or Jordan 3 in comparable colorways, largely because of lower retro production volumes. A 2025 White Cement 4 commands $300–$500 on resale, while a Basketball Courts Near Me article notes that court-ready alternatives often sit in the $150–$200 range. The 4’s distinctive wings lace locks and visible Air unit give it a unique look that collectors gravitate toward.

Impact of nostalgia hype

The White Cement colorway is one of the four original Air Jordan 4 launch colors from 1989, giving it an authenticity that newer colorways lack. That nostalgia factor is especially potent among buyers who remember the 1989 playoffs. The 2025 retro leans into this by restoring the Nike Air heel branding — a move described as a nod to the model’s debut.

Will the Jordan 4 White Cement Release Again?

Confirmed 2025 retro details

• Release date: May 24, 2025
• Retail price: $225 (adult), $160 (grade school), $100 (preschool), $85 (toddler)
• Style code: FV5029-100 (SneakerFiles (sneaker news site))
• Colorway: Summit White / Fire Red / Tech Grey / Black
• Heel branding: Nike Air (Nike (brand launch page))

Rumors about 2026 releases

As of mid-2025, no official confirmation exists for a 2026 re-release of the White Cement 4. A Canadian retailer review noted that the 2025 drop was framed as a general release, suggesting Nike may not feel urgency to re-stock it soon. Industry patterns historically show a 4- to 7-year gap between Jordan 4 retros, which would place a potential next White Cement retro in 2029 at the earliest.

Past re-release timeline (2012, 2016, 2025)

• 1989: OG release
• 2012: First retro (23-year gap)
• 2016: Second retro (4-year gap)
• 2025: Third retro (9-year gap)

The 2025 retro arrived after the longest gap between releases — nearly a decade. That scarcity window helped build anticipation and pushed resale prices for the 2016 version well above retail in the years leading up to the drop.

What Jordan 4 Will Be Released in 2026?

Leaked colorways for 2026

No confirmed Jordan 4 colorways have been officially announced for 2026 as of mid-2025. Sneaker rumor forums and leaker accounts on social media occasionally speculate about a “Bred” 4 reimagined or a “Military Blue” retro, but none carry the weight of official Nike or retailer confirmation. The 2025 White Cement release was itself a surprise to many — its announcement came just months before the drop date.

Expected White Cement re-stock?

A full re-stock of the White Cement 4 in 2026 appears unlikely. The 2025 run was positioned as a general release, meaning Nike produced enough pairs to meet broad demand without flooding the market. The shoe released across men’s, grade school, preschool, and toddler sizing — a wide net. A re-stock within 12 months would be unusual for a non-anniversary retro.

Industry patterns for Jordan retro releases

Jordan Brand typically announces retro releases 3–6 months ahead of drop dates. If a 2026 White Cement 4 or any other OG colorway is planned, an announcement would likely surface in late 2025 or early 2026. The pattern for the 4 silhouette has been uneven: after the 2012 retro, the 2016 drop came quickly, but the 2025 version took nearly a decade. Collectors should expect similar variability going forward.

How Many Pairs of White Cement 4s Are There?

Original 1989 production numbers

The original 1989 Air Jordan 4 White Cement run is estimated at roughly 300,000 pairs — a figure cited by multiple retrospectives as a baseline for the model’s initial production. That number was substantial for its era but represents a fraction of what a modern retro typically produces. Because Nike did not publicly disclose exact production figures, the 300,000 estimate is the most commonly referenced data point across sneaker reference sources.

Limited vs. retro production

Retro production numbers for the 2012, 2016, and 2025 versions are not publicly disclosed by Nike. However, the 2025 model was described as a general release available at most Jordan retailers, suggesting a relatively broad production run. The wide sizing availability — from toddler to adult — also points to larger volumes than limited-edition collaborations.

Impact on value and collectibility

Scarcity of OG 1989 pairs is the primary driver of their high value — a deadstock pair in original condition can command $1,000–$2,000. The 2025 retro, while not rare in the traditional sense, carries value from being the closest-to-OG reproduction yet, with Nike Air branding and a Summit White upper that closely mirrors the 1989 release. For collectors, the 2025 version offers the OG aesthetic at a fraction of the price.

What Is the Rarest Jordan 4?

Rarest colorways: Undefeated, Eminem, etc.

The Undefeated Air Jordan 4 from 2005 is widely considered the rarest production colorway, with estimates suggesting fewer than 100 pairs exist in public hands. The Eminem Carhartt collaboration from 2015 is equally scarce — only a few dozen pairs were produced. Other ultra-rare variants include the Oregon Ducks player-exclusive and the Mark Wahlberg “Wahlburgers” custom. These pairs routinely sell for $10,000–$30,000 at auction.

White Cement’s place in rarity ranking

The White Cement 4 is not a rare colorway in the strict sense — the 2025 retro alone likely produced hundreds of thousands of pairs. Its value comes from cultural significance, not scarcity. However, OG 1989 pairs in pristine condition are genuinely rare and command high premiums. The White Cement sits in the upper tier of non-collaboration Jordan 4s by value, driven by demand rather than limited supply. For a deeper dive into movie guides, check out this Along for the Ride movie guide.

Factors that make a Jordan 4 rare

• Limited production run (Undefeated: ~100 pairs)
• Collaboration status (Eminem, Carhartt, DJ Khaled)
• Player-exclusive releases (University of Oregon)
• Sample pairs that never reached retail
• Condition and preservation of OG materials

The White Cement benefits from none of these factors except condition-based rarity for early pairs. Its status rests entirely on being one of the four OG launch colorways and its enduring visual appeal.

Release Timeline: Air Jordan 4 White Cement

Five key moments trace the White Cement 4’s journey from basketball court to collector icon.

1. 1989 — Original Air Jordan 4 White Cement debuts, designed by Tinker Hatfield, worn by Michael Jordan during the playoffs.
2. 2012 — First retro release brings the colorway back after 23 years.
3. 2016 — Second retro launches at ~$190, with Jumpman branding on the heel.
4. May 24, 2025 — Third retro (FV5029-100) releases at $225 with restored Nike Air branding.
5. 2026 (unconfirmed) — No official details on a future release; industry patterns suggest 2029 as the next likely window.

What’s Confirmed vs. What’s Unclear

What Sneaker Fans Are Saying

“Green in general is my fav color, but that off white leather, extra padding, gum outsole hits. It’s just an amazing pair.”

— Reddit user (r/Sneakers), discussing the 2025 retro

The 2025 Air Jordan 4 White Cement “nods to its 1989 debut and uses Nike Air branding on both the heel and outsole.”

— Nike (brand launch page)

The shoe “last retroed almost a decade earlier, in 2016,” and the 2025 version is “closer to the original 1989 version than the prior retro.”

— The Closet Inc. (Canadian retailer review)

“The White Cement colorway returns in men’s, grade school kids’, preschool kids’ and toddler kids’ sizes.”

— Hibbett (retail blog)

The 2025 Air Jordan 4 White Cement is not a shoe that rewards hesitation. For collectors who value OG authenticity, the restored Nike Air branding and Summit White upper make this the closest retro to the 1989 original in 36 years. For first-time buyers, the $225 retail price offers entry into one of the most storied colorways in sneaker history — but the real cost, after resale markups and regional pricing (C$290 in Canada), is closer to $300–$500 for most. For anyone on the fence, the math is simple: buy at retail if you can find a pair, or prepare to pay the nostalgia premium. The next window may not open until 2029.

Frequently Asked Questions