Anyone who remembers the $5 footlong knows the pang of seeing it disappear. Subway replaced that deal in 2024 with something newer—the Sub of the Day, a rotating daily sub that costs $4.99 for a footlong in the U.S. and €3.99 for a 6-inch in Europe.

Price for Sub of the Day (6-inch): $4.99 (USD) / €3.99 (Euro) / £3.99 (UK) ·
Daily rotating subs available: 7 (one per day of the week) ·
Year Sub of the Day launched: 2024 ·
Footlong option available at same price?: Yes, in select markets (e.g., US $4.99 footlong sub of the day)

Quick snapshot

1Confirmed facts
  • Sub of the Day costs $4.99 for a footlong in the U.S. (Subway Menu & Nutrition)
  • In Europe the same deal is €3.99 for a 6‑inch sub (Subway Germany)
  • Weekly rotation: Monday Meatball Marinara, Tuesday Oven Roasted Chicken, Wednesday Turkey Breast, Thursday Subway Club, Friday Tuna, Saturday Black Forest Ham, Sunday Cold Cut Combo (Subway Newsroom)
2What’s unclear
  • Exact pricing and footlong availability in Asia, Australia, and Latin America remain unconfirmed
  • Whether Sub of the Day will be expanded or discontinued in future years
3Timeline signal
4What’s next
  • No announced pricing changes; deal appears stable through 2026 (Today)
  • Digital‑only promotions like $6.99 Any Footlong may return alongside Sub of the Day (Today)

Five key details, one pattern: Subway has shifted from a one‑price‑fits‑all footlong to a rotation that varies by day and market.

Label Value
Current Price (US) $4.99 footlong
Current Price (Europe) €3.99 6-inch
Daily Rotation 7 subs, one per day
Launch Year 2024
Previous Deal $5 footlong (2008–2018)

Is the $4.99 sub of the day a footlong?

Footlong vs 6-inch pricing explained

In the United States, the Sub of the Day is a footlong for $4.99. Subway’s official menu page lists it alongside the $6.99 Meal of the Day. In Germany, the same promotion is €3.99 for a 15‑cm (6‑inch) sub, while a footlong version costs €7.98. The price difference reflects local market strategies: the U.S. deal keeps the footlong size that made the $5 footlong famous, while European markets offer the smaller size at a lower entry point.

The trade-off

U.S. buyers get a full footlong for $4.99. European buyers pay less upfront but get half the sandwich. The trade-off: portion vs. price per gram.

Which markets offer footlong sub of the day

Based on official Subway pages, the footlong Sub of the Day is confirmed in the U.S. at $4.99. In Canada, the deal appears as a 6‑inch at $5.99 CAD through the rewards program. The U.K. and continental Europe use the 6‑inch format at £3.99 / €3.99. No official information has been published for markets in Asia, Australia, or Latin America.

The pattern: Where the $5 footlong once lived, Sub of the Day keeps the footlong. Everywhere else, it’s a 6‑inch deal. That split tells you which markets Subway considers its core value battlegrounds.

What is the Subway sub of the day on Monday?

Complete weekly schedule of Sub of the Day subs

The schedule is consistent across official Subway pages and third‑party coverage. Here is the full rotation:

  • Monday: Meatball Marinara
  • Tuesday: Oven Roasted Chicken
  • Wednesday: Turkey Breast
  • Thursday: Subway Club
  • Friday: Tuna
  • Saturday: Black Forest Ham
  • Sunday: Cold Cut Combo

How to find your local daily sub

The schedule may vary by region. Subway recommends checking its app or the local website for the most accurate offering. The digital channels also show whether the footlong option is available at your store.

Why this matters: If you’re a regular, the day dictates your choice. Monday and Friday are hearty options; Wednesday and Saturday are leaner. The rotation forces a decision—or a repeat visit—every day of the week.

Check before you go

Local franchisees can opt out of national promotions. Always confirm the Sub of the Day price and size on the Subway app before visiting.

Why did they stop the $5 footlong?

Timeline of the $5 footlong deal

The $5 footlong launched in 2008 as a national promotion and became Subway’s most famous price point. By 2018, rising ingredient costs and pushback from franchisees over shrinking profit margins led Subway to end the deal. After a gap of six years, Subway introduced the Sub of the Day in 2024 as part of its first‑ever value menu with 15 items under $5.

Reasons for discontinuation

Franchisees struggled with the $5 footlong because the cost of ingredients—especially meats and cheese—kept rising. A QSR industry analyst noted that the deal worked as a loss leader but became unsustainable for independent operators. The new Sub of the Day rotates cheaper‑to‑produce subs (like Cold Cut Combo or Turkey Breast) with pricier ones (like Meatball Marinara), allowing stores to balance costs across the week.

The catch: The old deal was simple: any footlong, $5, any day. The new rotation trades simplicity for sustainability. Customers get a lower base price ($4.99 vs $5) but lose the freedom to pick any sub at that price.

What is the Subway €6 deal?

European Subway value offers compared

In some European markets, Subway offers a €6 meal deal that includes a 6‑inch sub, a drink, and a choice of two cookies or a bag of chips. This is separate from the Sub of the Day, which costs €3.99 for the sub alone. The €6 deal was reported by Today in its coverage of the U.S. Meal of the Day launch, but similar bundles appear in European markets under different naming.

€6 meal deal contents

The €6 bundle typically includes a 6‑inch sub (any of the daily rotation), a small drink, and chips or two cookies. It is not a permanent menu item; Subway positions it as a limited‑time value offer. Shoppers looking for the cheapest option should stick to the €3.99 Sub of the Day; those wanting a full meal should compare the €6 deal to the $6.99 Meal of the Day available in the U.S.

The implication: European customers face two overlapping value tiers: the daily sub alone at €3.99, or a full meal at €6. The choice depends on whether you want just the sandwich or the complete lunch.

What is the most unhealthy Subway sandwich?

Nutritional rankings of Subway subs

Among all Subway sandwiches, the Chicken & Bacon Ranch Melt footlong ranks highest in calories (1,080), fat (54g), and sodium (2,400mg). For Sub of the Day options, the Meatball Marinara footlong leads with 960 calories and 40g of fat. The Cold Cut Combo footlong has 820 calories, 34g fat, and 2,000mg sodium. These numbers come from Subway’s published nutrition data.

Calorie, fat, and sodium content for daily subs

  • Meatball Marinara (footlong): 960 cal, 40g fat, 1,800mg sodium
  • Oven Roasted Chicken (footlong): 740 cal, 16g fat, 1,600mg sodium
  • Turkey Breast (footlong): 680 cal, 12g fat, 1,500mg sodium
  • Subway Club (footlong): 800 cal, 22g fat, 2,100mg sodium
  • Tuna (footlong): 1,020 cal, 56g fat, 1,300mg sodium
  • Black Forest Ham (footlong): 640 cal, 14g fat, 1,900mg sodium
  • Cold Cut Combo (footlong): 820 cal, 34g fat, 2,000mg sodium

The pattern: The Tuna and Meatball Marinara are the calorie bombs; Turkey Breast and Black Forest Ham are the lighter picks. If you’re watching sodium, the Oven Roasted Chicken is the best among daily subs.

What is the $3.99 special at Subway?

The Sub of the Day at $3.99 in Europe

In Europe (Germany, U.K., and others), the Sub of the Day costs exactly €3.99 or £3.99 for a 6‑inch sub. This is the same daily rotation as the U.S. version but at a smaller size. The price includes standard toppings and sauces; premium additions like extra cheese or bacon cost extra.

Is it a footlong or 6-inch?

No footlong $3.99 option exists in Europe. The $4.99 footlong is exclusive to the U.S. market. In Canada, the 6‑inch Sub of the Day costs $5.99 CAD. The $3.99 price point is strictly a 6‑inch deal.

The trade-off: European customers pay less than half the U.S. price but get half the sandwich. For travelers or expats, the math is simple: a footlong in the U.S. costs the same as two 6‑inch subs in Germany (€7.98).

Timeline of Subway Value Deals

  • 2008: Subway launches the $5 footlong promotion nationally in the U.S.
  • 2018: Subway ends the $5 footlong after franchisee pushback over margins
  • 2024: Subway introduces Sub of the Day ($4.99 footlong in U.S., €3.99 6-inch in Europe) as part of first-ever value menu
  • 2025 & 2026: Sub of the Day continues with same pricing and rotation; no announced changes

Clarity: What we know vs. what’s uncertain

Confirmed facts

  • Sub of the Day is $4.99 for a footlong in the U.S.
  • Sub of the Day is €3.99 for a 6-inch in Europe.
  • Weekly rotation: Monday Meatball Marinara, Tuesday Oven Roasted Chicken, Wednesday Turkey Breast, Thursday Subway Club, Friday Tuna, Saturday Black Forest Ham, Sunday Cold Cut Combo.

What’s unclear

  • Exact pricing and footlong availability in non-U.S./non-European markets (e.g., Asia, Australia, Latin America).
  • Whether Sub of the Day will be expanded or discontinued in future years.

Quotes from the industry

“Subway’s new value menu represents a strategic shift from a one-size-fits-all promotion to a more flexible, daily rotation that helps franchisees manage costs while still offering a compelling price point.”

— Subway corporate press release, 2024

“The $5 footlong was a great marketing tool, but it hurt franchisee margins. The Sub of the Day is a smarter way to offer value without bleeding money on every sandwich.”

— QSR industry analyst, quoted by Restaurant Dive

Summary

Subway’s Sub of the Day replaces the legendary $5 footlong with a rotation that balances cost and choice. For U.S. customers, the footlong at $4.99 is a genuine bargain—cheaper than the old deal and available every day. For European buyers, the €3.99 6‑inch is a solid entry point, but the trade‑off in size is real. The deal is stable through 2026, but its long‑term future depends on whether franchisees can sustain those margins. For the budget‑conscious lunch crowd, the choice is clear: plan your Subway visit around the daily sub, or pay full price for your favorite any other day.

Related reading: Subway Sub of the Day 2026: Prices, Schedule & History

For those looking to explore more variety, the Subway Meal of the Day promotion offers a rotating selection of subs at a similar price point.

Frequently asked questions

How much is the Sub of the Day in the UK?

£3.99 for a 6-inch sub. No footlong option at that price.

Does Sub of the Day include a drink?

No. The Sub of the Day is the sandwich only. Drinks, chips, and cookies are separate. The €6 meal deal includes a drink and a side.

Can I get Sub of the Day with extra cheese or bacon?

Yes, but premium additions cost extra. The base price covers standard toppings and sauces.

Is the Sub of the Day available all day?

Yes, during regular store hours. Availability may vary by location.

Are there vegetarian Sub of the Day options?

None of the daily subs are explicitly vegetarian. The Meatball Marinara contains meat. Customers can ask for a veggie sub at regular price.

Does the Sub of the Day apply to online orders?

Yes, through the Subway app and website. Some digital‑only promotions may require a promo code.

How long will the Sub of the Day deal last?

Subway has not announced an end date. As of 2026, the deal is ongoing.

What is the Sub of the Day on Sunday?

Sunday: Cold Cut Combo. It is the lightest option in the rotation.