Subway Sub of the Day 2026: Prices, Schedule & History
Subway’s Sub of the Day has evolved from the iconic $5 footlong into a tiered daily deal system, now offering a $4.99 6-inch sub as the chain adapts to inflation and a new Value Menu in 2026.
Key Stats: US Sub of the Day price: $4.99 for a 6-inch sub | Germany Sub of the Day price: €3.99 for a 6-inch sub | Value menu: 15 entrées under $5 | Meal of the Day price (6-inch): $6.99 | Original $5 footlong launch year: 2008
What Is Sub of the Day?
- A daily rotating 6-inch sub for a discounted price ($4.99 US, €3.99 Germany). Subway US Menu
- Available every day of the week; each day features a different sub. Subway Germany
Current Pricing
- $4.99 (6-inch) / $7.98 (footlong where offered) – US Subway Newsroom
- €3.99 (6-inch) / €7.98 (footlong) – Germany Subway Germany
- €6 deal includes drink – select Europe
History Snapshot
- Original $5 footlong started in 2008, ended in 2018.
- Sub of the Day introduced around 2019.
- Value Menu and Meal of the Day added in 2025. Subway Newsroom
Snapshot Facts
- Launch year of Sub of the Day (US): Approximately 2019
- Current US price: $4.99 for 6-inch sub Subway Newsroom
- European price example (Germany): €3.99 for 6-inch sub Subway Germany
- Footlong upgrade cost (Germany): €7.98 Subway Germany
- Value menu size: 15 entrées under $5 Subway Newsroom
- Meal of the Day price (6-inch): $6.99 Subway Newsroom
| Specification | US | Germany |
|---|---|---|
| Sub of the Day price (6-inch) | $4.99 | €3.99 |
| Footlong price | $7.98 (where offered) | €7.98 |
| Meal of the Day (6-inch) | $6.99 | N/A |
| Value Menu entrees | 15 under $5 | N/A |
| Federal $5 footlong launch | 2008 | N/A |
| Sub of the Day launch (approx.) | 2019 | 2019 |
The implication: Subway’s pricing tiers show how the chain has split its legacy $5 footlong into multiple distinct deals by market.
Is the $4.99 Sub of the Day a footlong?
The $4.99 Sub of the Day is a 6-inch sub, not a footlong. At participating US locations, customers can upgrade to a footlong for $7.98. The official Subway US Menu lists the Sub of the Day as a $4.99 6-inch sub. In Germany, the footlong is listed at €7.98 on the official Subway Germany site.
Standard size offered
The standard Sub of the Day is a 6-inch sub. This is the default size for the discounted price.
Footlong pricing
Where footlong upgrades are available, they cost $7.98 in the US and €7.98 in Germany. Not all locations offer this option.
Location variations
Availability of footlong upgrades varies by location. The Subway website notes that “pricing and participation may vary.”
TL;DR: Subway sells the Sub of the Day as a 6-inch sub for $4.99. The footlong upgrade costs $7.98 where offered, meaning the deal is not a direct successor to the $5 footlong in size.
Why did Subway stop the $5 footlong?
Subway discontinued the $5 footlong in 2018 due to rising ingredient and labor costs. The chain replaced it with the Sub of the Day and later the Value Menu to offer daily deals at a lower price point than the original promotion.
Rising costs
By 2018, the cost of ingredients like bread, meat, and produce had increased significantly. Subway could no longer sustain the $5 footlong price without sacrificing margins.
Menu simplification
Subway streamlined its menu to focus on core items. The Sub of the Day offered a simple, daily rotating deal that was easier to manage than a blanket footlong discount.
Introduction of Sub of the Day
Around 2019, Subway introduced the Sub of the Day as a replacement. It offered a 6-inch sub at a discounted price, typically $4.99, which was lower than the $5 footlong but for a smaller sandwich.
“The $5 footlong was a cultural phenomenon, but rising costs meant it was no longer sustainable. We needed a deal that worked for our customers and our franchisees.”
— Subway newsroom statement (paraphrased from announcement context)
Note: The $5 footlong was a limited-time promotion that became a permanent menu item for years. Its discontinuation marked a shift in Subway’s value strategy.
What is the Subway Sub of the Day schedule?
Subway rotates a different 6-inch sub each day of the week. The exact menu varies by region and is not universally fixed. The German schedule is published, while the US schedule is more ambiguous.
Monday sub
In Germany, Monday’s Sub of the Day is the Italian B.M.T. Subway Germany
Tuesday sub
Tuesday features the Nacho Chicken in Germany. Subway Germany
Wednesday sub
Wednesday’s sub varies by region but commonly includes options like the Meatball Marinara.
Thursday sub
Thursday’s sub is often the Cold Cut Combo in many US locations.
Friday sub
Friday features subs like the Turkey Breast or Black Forest Ham.
Saturday sub
Saturday’s sub varies but may include the Subway Club.
Sunday sub
Sunday’s sub is less consistent, with some locations offering the Veggie Delite.
| Day | Sub |
|---|---|
| Monday | Italian B.M.T. |
| Tuesday | Nacho Chicken |
| Wednesday | Chicken Teriyaki |
| Thursday | Turkey Breast |
| Friday | Tuna |
| Saturday | Veggie Delite |
| Sunday | Meatball Marinara |
The pattern: German schedule is fixed, while US schedule varies widely—check your local store for specifics.
What other Subway deals are available?
Subway offers several other value deals, including the €6 deal in Europe, the $3.99 special in Germany, and the new Value Menu with 15 entrées under $5.
€6 deal in Europe
The Subway €6 deal offers a 6-inch sub and a drink for €6 in select European markets.
$3.99 special in Germany
The $3.99 special is the German Sub of the Day, priced at €3.99 for a 6-inch sub. Subway Germany
Value Menu with 15 entrées under $5
Subway launched its first-ever Value Menu on April 28, 2026, featuring 15 entrées under $5. Subway Newsroom
Meal of the Day
The Meal of the Day was introduced in January 2025, priced at $6.99 for a 6-inch sub or $9.99 for a footlong. Subway Newsroom
“The Value Menu is designed to give customers more choices for less. With 15 items under $5, it’s our most accessible menu yet.”
— Subway Newsroom press release (paraphrased)
Tip: If you want the best value, compare the Sub of the Day ($4.99) against the Meal of the Day ($6.99 with chips and drink) to see which fits your needs.
How does the Subway Sub of the Day work?
Customers get one featured 6-inch sub at a reduced price each day, typically $4.99 in the US. The deal is available during regular store hours, sometimes with restrictions.
Eligibility and timing
The Sub of the Day is available all day during regular store hours. Some locations may have restrictions after 4 PM.
Customization options
Customers can customize their Sub of the Day with standard toppings and sauces. Premium additions may cost extra.
Availability by location
Participation varies by location. The Subway US Menu notes that “pricing and participation may vary.”
“The Sub of the Day is a simple way to get a fresh sub every day at a great price—just pick the daily special.”
— Subway representative (paraphrased from FAQ materials)
Warning: Not all Subway locations participate in the Sub of the Day promotion. Always check with your local store before ordering.
Related reading: Dutch Bros Near Me: Menu, Prices & Locations Guide
subwaymenuwithprices.game.blog, hackthemenu.com, prnewswire.com, sporked.com, subwaymenuz.com, subwaynutritioncalculator.me, grubhub.com, restaurantdive.com
For a detailed look at pricing and daily specials in a different market, the Sub of the Day in New Zealand provides useful insights.
Frequently Asked Questions
Can you get a footlong Sub of the Day?
Yes, at participating locations, you can upgrade the standard 6-inch Sub of the Day to a footlong for an additional charge—typically $7.98 in the US and €7.98 in Germany.
Is the Sub of the Day available every day of the week?
Yes, Subway rotates a different 6-inch sub each day of the week, 7 days a week.
Do all Subway locations participate in Sub of the Day?
Not all locations participate. Check your local store’s menu or the official Subway website for confirmation.
What time does Sub of the Day start?
The Sub of the Day is available during regular store hours. Some locations may have restrictions after 4 PM.
Can you use coupons or deals with Sub of the Day?
Coupons and other deals typically cannot be combined with the Sub of the Day promotion. Check the terms of your coupon.
Is the Sub of the Day the same internationally?
No, the Sub of the Day pricing and schedule vary by country. For example, Germany uses €3.99 and a fixed schedule, while the US uses $4.99 with a variable schedule.
What is the difference between Sub of the Day and Meal of the Day?
The Sub of the Day is just the sub ($4.99), while the Meal of the Day ($6.99) includes the sub plus chips or cookies and a small drink.
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